08Case study

Sample project

Sunday Market

A loud, generous campaign for an imagined weekly food market: big type, real produce and an open invitation.

Discipline: Campaign
Sector: Food
Year: 2025
Services: Campaign, Art Direction, Print

Sunday Market campaign posters with bold produce illustrations and market-day typography — One line, one day, set large enough to read from across the road.

Overview

Sunday Market is a fictional weekly market of growers, bakers and street food traders in a city car park. It is noisy, friendly and a little chaotic, and its old posters were small, polite and easy to miss.

We created a campaign system of posters, banners, social graphics, tote bags and trader signage that turns the market's character into something you notice from across the street.

Challenge

The market competes with supermarkets that spend far more on advertising. The campaign had to cut through with very little budget, mostly through posters, word of mouth and what people carried home.

Dozens of traders also needed to use the system themselves, from chalkboard signs to their own social posts. It had to be simple enough to use without a designer in the room.

Creative approach

01
Type you can read from a bus
The campaign is built on a heavy, slightly irregular display face set enormous. Every poster carries one short line, such as 'Sundays taste better here', and the day and time, nothing else.
02
Real produce, shot like heroes
Photography treats a pile of tomatoes or a loaf of bread with the same care as a fashion shoot: bold crops, hard light and saturated colour. Only real stall produce, photographed on market day.
03
A kit for traders
Traders get a simple pack: sign templates, a price-card system and stickers. Each uses the campaign type and colour so the whole market looks connected even when it is made by thirty different people.
04
The tote as media
A sturdy canvas tote, printed with the day and the market's name, became the most visible part of the campaign: carried through the city every week by the people who already love it.

A market stall piled with colourful fresh vegetables and fruit — Produce photographed on market day, in hard light.

Plates of grilled meat, salad and dipping sauce on a dark wooden table — Food stalls shot as generously as they serve.

A plain kraft canvas tote bag hanging against a pale wall — The tote carries the campaign through the city.

Hands bringing together three cups of coffee with latte art — Small moments for social posts.

Deliverables

Campaign concept and lines
Poster and banner series
Social media templates
Trader signage and price-card kit
Tote bag and merchandise
Campaign photography art direction

Timeline

Weeks 1–2
Listen and define
Market-day visits and conversations with traders and shoppers.
Weeks 3–4
Visual idea
Campaign routes tested as full-size posters on site.
Weeks 5–8
Make and refine
Photography, poster series, trader kit and tote production.
Week 9
Ship with care
Rollout plan, trader workshop and template handover.

Studio roles

Creative direction
Art direction
Copywriting
Graphic design

Sample project created for the Vortex template. Not real client work.

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Overview

We created a campaign system of posters, banners, social graphics, tote bags and trader signage that turns the market's character into something you notice from across the street.

Challenge

The market competes with supermarkets that spend far more on advertising. The campaign had to cut through with very little budget, mostly through posters, word of mouth and what people carried home.

Dozens of traders also needed to use the system themselves, from chalkboard signs to their own social posts. It had to be simple enough to use without a designer in the room.

Creative approach

Type you can read from a bus

The campaign is built on a heavy, slightly irregular display face set enormous. Every poster carries one short line, such as 'Sundays taste better here', and the day and time, nothing else.

Real produce, shot like heroes

Photography treats a pile of tomatoes or a loaf of bread with the same care as a fashion shoot: bold crops, hard light and saturated colour. Only real stall produce, photographed on market day.

A kit for traders

Traders get a simple pack: sign templates, a price-card system and stickers. Each uses the campaign type and colour so the whole market looks connected even when it is made by thirty different people.

The tote as media

A sturdy canvas tote, printed with the day and the market's name, became the most visible part of the campaign: carried through the city every week by the people who already love it.

Timeline

Weeks 1–2

Listen and define

Market-day visits and conversations with traders and shoppers.

Weeks 3–4

Visual idea

Campaign routes tested as full-size posters on site.

Weeks 5–8

Make and refine

Photography, poster series, trader kit and tote production.

Week 9

Ship with care

Rollout plan, trader workshop and template handover.

Overview

Challenge

Creative approach

Type you can read from a bus

Real produce, shot like heroes

A kit for traders

The tote as media

Deliverables

Timeline

Studio roles

Related work

After Hours

Still House

Morrow Skin

Have a good one in mind?

Overview

Challenge

Creative approach

Type you can read from a bus

Real produce, shot like heroes

A kit for traders

The tote as media

Deliverables

Timeline

Studio roles

Related work

After Hours

Still House

Morrow Skin

Have a good one in mind?