JJournal
Short essays on visual identity systems, digital experiences, typography and the everyday craft of running design projects.
Articles and dates are sample content for the template.
6 notes
Identity
A logo is the smallest part of an identity people see the most. The real work is in the system around it: type, colour, voice, imagery and the rules that hold them together.
Sample article · 5 min read
Digital
Many websites are technically fine and instantly forgettable. A clear point of view does not mean more effects. It means deciding what matters and designing everything around it.
Sample article · 4 min read
Process
A case study is not a gallery with a paragraph on top. The useful ones explain the problem, show the decisions and are honest about what the work set out to do.
Sample article · 4 min read
Process
A good brief is clear about the problem and open about the answer. Here is how we write briefs together with the people we work with, and why the best ones are short.
Sample article · 4 min read
Identity
A typeface that looks wonderful in a headline can fall apart in a table, a form or a long report. Here is how we choose type that holds up across a whole identity.
Sample article · 4 min read
Studio
Small teams do not have spare hours to lose. A few simple habits help us plan realistic projects, protect time for thinking and avoid the late-night rush.
Sample article · 4 min read
Contact
Tell us what you’re building. We’ll work out the next step together.
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