12Case study
Sample projectAfter Hours
A late-night programme campaign for an imagined city museum, written in condensed type and lit in a single green.
- Discipline
- Campaign
- Sector
- Culture
- Year
- 2026
- Services
- Campaign, Culture, Typography
Overview
After Hours is a fictional series of evening openings at a city museum: talks, music and drinks among the collection after the day visitors have gone. The aim was to bring in a younger audience who rarely visit during the day.
We created the campaign identity and applications, including posters, digital screens, social content, tickets and wayfinding for the evenings themselves.
Challenge
The museum's main brand is formal and daytime. After Hours needed its own character, closer to a club night than a lecture, while still being clearly part of the institution.
The campaign also ran across a whole season with a different programme each month. Each event needed its own poster without the series losing its shape.
Creative approach
- 01
Night-time type
The campaign uses a tall, condensed typeface stacked in tight columns, like a list of acts on a festival bill. It fits long programme titles and reads clearly on a narrow phone screen.
- 02
One green moon
Every piece is ink-dark with a single acid-green circle: a moon, a spotlight or an open door, depending on the event. It is the only colour, so it becomes the campaign's signature.
- 03
A monthly template
Posters follow a strict template: date at the top, stacked programme in the middle, green moon placed differently each month. The museum's team can produce new events without starting over.
Deliverables
- Campaign identity and lockup
- Monthly poster template
- Digital screens and social content
- Ticket and wristband design
- Evening wayfinding signage
- Photography direction for events
Timeline
Weeks 1–2
Listen and define
Audience research and evening walk-throughs of the galleries.
Weeks 3–4
Visual idea
Campaign routes tested as posters and on screens.
Weeks 5–8
Make and refine
Template system, first month's programme and signage.
Week 9
Ship with care
Templates, guidelines and support for the first event.
Studio roles
- Creative direction
- Campaign design
- Copywriting
- Motion design
Sample project created for the Vortex template. Not real client work.
Related work
All projects →- 08View →
Sunday Market
Campaign / Food — 2025
- 10View →
Soft Signal
Art direction / Music — 2025
- 03View →
Common Ground
Digital experience / Culture — 2025
Contact
Have a good one in mind?
Tell us what you’re building. We’ll work out the next step together.
Prefer a form? Use the contact page. We usually reply within two working days.