09Case study
Sample projectAtelier Eight
An identity for an imagined architecture practice, built on an eight-module grid that works from drawing sheets to building signage.
- Discipline
- Identity
- Sector
- Architecture
- Year
- 2024
- Services
- Brand, Identity, Print
Overview
Atelier Eight is a fictional practice of eight architects working on housing and public buildings. Their work is careful, structural and quietly generous, and they wanted an identity that reflected how they think rather than what they have built.
We designed a grid-based identity system covering the monogram, typography, drawing sheets, presentation templates, website direction and signage.
Challenge
Architecture identities often rely on a beautiful photograph of a building. But images change project by project, and much of an architect's communication is technical: drawings, reports and planning documents.
The identity needed to bring order and character to those everyday documents, not just to the website and the office door.
Creative approach
- 01
The grid is the identity
Everything is built on a square divided into eight modules. The monogram is drawn from it, page layouts follow it, and drawing sheets use it to position title blocks and notes. The same logic appears in every format.
- 02
Technical type, warmly used
A precise monospaced face handles labels, scales and references, while a humanist sans carries longer writing. The pairing makes technical documents feel crafted rather than cold.
- 03
Monochrome with one material tone
The palette is black, white and a muted olive drawn from weathered metal. Photography is shown largely in black and white so that buildings read as form and light.
Deliverables
- Grid system and eight-module monogram
- Typography and colour system
- Drawing sheet and report templates
- Presentation templates
- Business cards and stationery
- Website art direction
- Building signage concept
Timeline
Weeks 1–2
Listen and define
Studio workshop and a review of drawings, reports and pitches.
Weeks 3–4
Visual idea
Grid explorations applied to a real drawing sheet.
Weeks 5–9
Make and refine
Templates, stationery, signage concept and website direction.
Weeks 10–11
Ship with care
Template library, guidelines and team training.
Studio roles
- Creative direction
- Brand design
- Typography
- Template design
Sample project created for the Vortex template. Not real client work.
Related work
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Northline
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Contact
Have a good one in mind?
Tell us what you’re building. We’ll work out the next step together.
Prefer a form? Use the contact page. We usually reply within two working days.