07Case study
Sample projectGood Measure
Product design for an imagined planning app that helps small teams agree on what a reasonable week looks like.
- Discipline
- Digital product
- Sector
- Technology
- Year
- 2026
- Services
- Digital, Product, UI
Overview
Good Measure is a fictional planning tool for teams of five to twenty people. Rather than tracking every task, it asks a simpler question each Monday: what is a realistic amount of work for this week, and who is carrying too much?
We designed the product from first sketches to a complete interface for desktop and mobile, including the brand identity, design system and onboarding.
Challenge
Productivity tools tend to reward busyness. Dashboards fill with red badges, streaks and charts that make every week look like a crisis. Good Measure needed to feel calm and honest without becoming vague.
The tool also had to be quick. If planning a week takes longer than ten minutes, teams abandon it. Every screen had to earn its place in that short routine.
Creative approach
- 01
A week you can see at once
The core view is a single weekly board showing each person's planned load as a simple bar against their available time. No scrolling, no tabs: the whole week fits on one screen so a team can discuss it together.
- 02
Calm data, plain words
Instead of percentages and alerts, the interface uses plain statements like 'Two people are over capacity on Thursday'. Colour is used sparingly, with the acid green reserved for the moment a week looks balanced.
- 03
A small, strict design system
We built a compact component library with a limited type scale, one grid and clear states for every control. It keeps future features consistent and makes accessibility a default rather than an afterthought.
Deliverables
- Product strategy and core user flows
- Interface design for desktop and mobile
- Design system and component library
- Onboarding and empty states
- Brand identity and app icon
- Prototype for usability testing
- Developer handover documentation
Timeline
Weeks 1–3
Listen and define
Interviews with team leads and a map of the weekly planning ritual.
Weeks 4–6
Visual idea
Paper prototypes, then a clickable weekly board.
Weeks 7–13
Make and refine
Full interface design, design system and testing rounds.
Weeks 14–15
Ship with care
Handover, documentation and support for the build team.
Studio roles
- Product design
- Interface design
- Design systems
- Brand design
Sample project created for the Vortex template. Not real client work.
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Contact
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