Field Notes

Field Notes is a fictional independent magazine of essays, maps and photographs about walking. Each issue follows a single landscape, and the writing is long, slow and personal.

We designed the format, the typographic system and the cover approach, creating a set of templates the editors can use for every issue without each one looking the same.

Long-form print is easy to make look serious and hard to make enjoyable. Dense columns tire readers, while too much white space makes a journal feel thin. We needed a page that rewards a long sit.

Each issue also has a different subject, photographer and palette. The system had to stay recognisable on a shelf while letting each landscape set its own mood.